About Us

A family-owned roofing company built on trust

W&S General Construction LLC has served Newark and the surrounding New Jersey communities since 2012.

Our story

W&S General Construction LLC was founded in 2012 by Jorge Morocho, who brought nearly two decades of hands-on roofing, siding and gutter experience into building a company of his own in Newark, New Jersey. What started as a small, family-run operation has grown into a trusted name for homeowners and small businesses across Newark and the surrounding area — without losing the personal attention that comes with a family business.

We're a Latino-owned, bilingual company: every customer gets clear communication in English or Spanish, from the first estimate through the final walkthrough. We're licensed and insured under NJ HIC #13VH10056800, and we back every project with fair, transparent pricing.

Our mission is simple — deliver real results with honesty, reliability and expert workmanship, and become the exterior contractor New Jersey homeowners recommend to their neighbors.

Honesty

Clear, itemized estimates and straight answers — no upsells you don’t need.

Reliability

We show up when we say we will and finish on the timeline we agree to.

Craftsmanship

Every roof, siding and gutter job is treated like it’s our own home.

Jorge Morocho, founder of W&S General Construction
19+
Years of hands-on experience
  • • Licensed & insured — NJ HIC #13VH10056800
  • • Family & Latino-owned
  • • Bilingual: English & Spanish
  • 5.0★ rating, 28 Google reviews

Ready to work with a local team you can trust?

Get a free, no-obligation estimate. We typically respond within 24 hours.